SDK Configuration

window.AB_CONFIG

Optional configuration object. Set before the SDK script loads:

<script>
  window.AB_CONFIG = {
    base: "https://appbe.endlesstesting.ai",
    analyticsPath: "/api/events",
    blockUntilVariants: false
  };
</script>

Property	Type	Default	Description
base	string	Script’s data-base attribute	Backend API base URL
analyticsPath	string	"/api/events"	Event tracking endpoint path
blockUntilVariants	boolean	false	Wait for variants before rendering

Session tracking

The SDK uses a 30-day session cookie to:

• Prevent duplicate impressions from the same visitor
• Ensure consistent variant assignment across page loads
• Track conversions back to the original variant exposure

Conversion tracking

Conversions are tracked based on the conversion metrics you configured during endlesstesting init:

• Primary metric: Main CTA (e.g., “Sign Up” button clicks)
• Secondary metrics: Supporting actions (e.g., “Learn More” clicks)
• Tertiary metrics: Micro-conversions (e.g., scroll depth, time on page)

The SDK matches click targets against your configured keywords to classify events.